Certificate in Digital Transformation
This single stage programme aims to develop highly sought-after graduates who possess the required knowledge of digital transformation, emerging technology, and business acumen to drive digital transformation across multiple industries both nationally and internationally. Learners will examine digital transformation with real-world example across different industries such as manufacturing, supply chain, pharma, finance/banking etc.
The programme is intended for learners interested in a job working with organisations undergoing a digital transformation or working with digital transformation consulting/advisory providers.
The course is structured around four key pillars: digital transformation practices, leveraging emerging technology, organisational adaptability, and business management skills.
Certificate in Digital Marketing
The certificate in Digital Marketing will provide a balance of theory and practice, providing a rich and diverse learning experience for learners to develop their values, knowledge, and practices as they emerge as digital marketing professionals. This programme will offer learners the personal and professional development experiences that will enable them to become competent and reflective professionals, preparing them for employment in the digital marketing profession. Learners will gain knowledge of digital marketing strategy, content marketing, social media marketing, building an online presence, managing a team, and digital advertising.
A broad range of authentic, transparent, and consistent assessment methods will be used to capture the incremental acquisition of values, knowledge, and practices of learners. Assessment will be both formative and summative with a clear relationship and constructive alignment between learning outcomes, learning experiences, and assessment criteria.
Post-Graduate Diploma in Digital Marketing and Analytics
This Post-Graduate Diploma in Digital Marketing & Analytics offers in-depth knowledge of digital marketing strategies, consumer behavior, and data-driven decision-making. Designed for graduates and professionals looking to specialize, upskill or convert to a career in digital marketing , this programme covers key areas such as Integrated Marketing Strategy, Digital Marketing & Analytics, Social Media & Influencers, and E-commerce & Digital Optimisation. You’ll develop expertise in SEO, analytics, social media strategy, e-commerce platforms, and customer engagement, while working on real-world case studies. This course equips you with the practical skills and strategic insight to thrive in the fast-evolving digital marketing landscape.
