Start date: March 2025
*UK level 7 comparable to level 9 on Irish national
Post-Graduate Diploma in Digital Marketing and Analytics
This Post-Graduate Diploma in Digital Marketing & Analytics offers in-depth knowledge of digital marketing strategies, consumer behaviour, and data-driven decision-making. Designed for graduates and professionals looking to specialize, upskill or convert to a career in digital marketing , this programme covers key areas such as Integrated Marketing Strategy, Digital Marketing & Analytics, Social Media & Influencers, and E-commerce & Digital Optimisation. You’ll develop expertise in SEO, analytics, social media strategy, e-commerce platforms, and customer engagement, while working on real-world case studies. This course equips you with the practical skills and strategic insight to thrive in the fast-evolving digital marketing landscape.
Learning Outcomes
- Marketing Theory & Analytics Application – Apply marketing and analytics theory within a digital marketing context to solve real-world challenges.
- Research & Market Evaluation – Conduct independent research, gather marketing intelligence, and assess different market types and their relevance to digital marketing.
- Strategic Digital Marketing Skills – Critically analyze key marketing concepts, social media strategies, and their impact on broader digital marketing activities.
- Professional & Managerial Competencies – Develop the skills needed for international digital marketing management and contemporary industry practices.
Programme Modules
Modules include: Integrated Marketing Strategy, Digital Marketing and Analytics, Social Media, Analytics & Digital Research, Web Metrics and Analytics.
Advance your career in a wide range of roles such as Digital Marketing Manager, Digital Owned Media Manager, Digital Marketing Executive, Digital Project Manager, Assistant Digital Manager, Digital Communications Manager, Marketing Analytics Manager, Media Evaluation & Analysis and more.
How distance learning works
Chevron is committed to the delivery of a high-quality learning experience through blended learning. Our approach combines the flexibility of learning online, with classroom-based support and instruction, drawing on the strengths of each learning space. We have considerable expertise in flexible study and our online interactive learning management system is designed to enable you to study at your own pace.
All materials such as course notes, supplementary reading documentation, online videos, and assignment briefs are contained in folders within each module. You will also have access to our online student community, webinars, and discussion forums to foster communication with our other students to discuss and resolve issues related to your studies.
Online delivery is supported by an induction day at the beginning of the programme and some interactive Saturday sessions throughout the course.
Student support
At Chevron College we are committed to the ongoing needs of our students and offer unrivalled support to all our learners:
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- Highly qualified and experienced tutors.
- Online & interactive course content, discussion forum & webinars – study when it suits you.
- Scheduled weekly webinars.
- The opportunity to avail of formative feedback on draft assessments.
- Studies Advisor to assist with study plan and skills, in addition to referencing support.
- Recommended reading uploaded on online platform.
Entry Requirements
A minimum of 2:2 in any degree. Those with extensive business experience may also be considered. Please contact us to discuss further.
