Start date: March 2025
*UK level 7 comparable to level 9 on Irish national
Certificate in Digital Marketing
The certificate in Digital Marketing will provide a balance of theory and practice, providing a rich and diverse learning experience for learners to develop their values, knowledge, and practices as they emerge as digital marketing professionals. This programme will offer learners the personal and professional development experiences that will enable them to become competent and reflective professionals, preparing them for employment in the digital marketing profession. Learners will gain knowledge of digital marketing strategy, content marketing, social media marketing, building an online presence, managing a team, and digital advertising.
A broad range of authentic, transparent, and consistent assessment methods will be used to capture the incremental acquisition of values, knowledge, and practices of learners. Assessment will be both formative and summative with a clear relationship and constructive alignment between learning outcomes, learning experiences, and assessment criteria.
Learning Outcomes
Core Digital Marketing Knowledge – Understand and analyze key digital marketing functions, models, and principles, and their role in business strategy.
Practical Application & Tools – Evaluate and utilize digital marketing technologies, data analysis tools, and emerging trends to support business objectives.
Professional & Ethical Awareness – Apply cultural and ethical sensitivity in digital marketing practices, considering both national and international perspectives.
Collaboration & Continuous Development – Work effectively in teams, engage in reflective practice, and demonstrate a commitment to lifelong learning and professional growth in the marketing industry.
Programme Modules
Modules include Digital Marketing Strategy, Digital Marketing Tools & Tactics, Content & Social Media Marketing, The Marketing Technology Stack, Marketing Analytics & Measurement and Project Management Skills.
Advance your career in a range of roles including Digital Marketing Executive, Content Marketing, Copywriting, Business Manager, Sales Manager, Social Media Manager and more.
Student support
At Chevron College we are committed to the ongoing needs of our students and offer unrivalled support to all our learners:
- Highly qualified and experienced tutors.
- Online & interactive course content, discussion forum & webinars – study when it suits you.
- Scheduled weekly webinars.
- The opportunity to avail of formative feedback on draft assessments.
- Studies Advisor to assist with study plan and skills, in addition to referencing support.
- Recommended reading uploaded on online platform.
Online delivery is supported by an induction day at the beginning of the programme and some interactive Saturday sessions throughout the course.
Entry Requirements
Learners will not be expected to have prior knowledge or experience of the digital marketing sector on entry to the programme at stage 1. Learners who meet the following leaving cert requirements: Grade O6/H7 or above in 6 subjects including Grade O6/H7 in Maths and Grade O6/H7 in English or applicants who will be 23 or over on 1 January on the year of entry, have significant experience in the sector and meet the relevant admission criteria or applicants who have successfully completed a Level 5 award on the NFQ (or equivalent) are eligible for entry to the programme.
Qualifications other than Irish Leaving Certificate will be assessed for equivalency using entry requirements criteria for EU/EFTA Applicants.
Proficiency in IT skills is also required to ensure that learners can effectively engage with the course content and online learning platforms.
Learners must also have a minimum English language proficiency of IELTS B2.
